Ginger, a design innovation driven company founded by father and son team Alan and Marc Bickler, had been designing solid forged brass bathroom accessories, lighting and mirrors since 1983. By the time Masco acquired them in 2000, they were an established leader in the industry. Over the course of the next three years, Ginger introduced motiv, an urban chic brand of bathroom accessories, lighting and mirrors created to fill a middle-market niche and finalize plans for luxury faucets under the Ginger brand. Masco officially merged the accessory leader with Brasstech, Inc. in 2004.